Dec 15 2011
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“ How much is a hotlink worth? It seems like a small thing, but it’s one of many new questions facing magazine publishers as they try to figure out best practices, policies and business models for their editions on the iPad, Kindle and Nook. Should magazines automatically activate any web addresses mentioned in a print ad — whether it’s Folgers.com or Facebook.com/DKNY — when the ads get digitized for tablets? Or should advertisers pony up for the privilege? Conde Nast charges $5,000 to activate each web address from a print ad.
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What a Hotlink Costs Advertisers in Magazine iPad Editions | MediaWorks - Advertising Age
I might change my mind on this but charging $5k for something you ought to be doing as a default - because, you know, that’s how the Internet works - seems weird to me.
